FOCUSED ON CREATING
DIGITAL EXPERIENCES FOR
Over a Decade

Highlights

Summary

  A creative leader, with a proven record in driving business value through innovation, customer strategy and experience design. Experienced individual with passion and vision in leading teams and delivering fantastic online experiences. Drives real business success and growth

  Extensive experience to define, strategize and design multi-channel applications. Developed user-centered design systems and delivered solutions at scale, implementing SDLC/ Agile methodologies.

  Led user research, wireframing and prototyping teams for global companies. Developed personas, tactical user journeys, visual designs and clickable prototypes to guide effective user experience improvements.

Certifications

CERTIFIED USABILITY ANALYST from Human Factors International (HFI) that have a reputation of being professional, dedicated to UX and armed with the latest industry knowledge and best practices.


CERTIFIED DREAMWEAVER DEVELOPER - The Dreamweaver Developer certification represents a professional level of expertise in the activities that demonstrate an individual's competency as a Dreamweaver developer. I have good understanding of Dreamweaver application, web page design, web page authoring, and supporting technologies.


Scrum Master Accredited Certificationā„¢. - International Scrum Instituteā„¢ is an independent Institute which helps IT Companies and Professionals get accredited with worldwide renowned and recognized Scrum Certifications and prove their competence in Scrum domain.

Competencies

USER EXPERIENCE
   Design thinking
   Empathetic Design
   Customer journey model
   Experience maps
   Storyboarding
   Brainstorming
   User profile
   Concept model
   Task Analysis
   Interaction flows
   Paper Prototypes
   Usability test (In Person, Remote & userxoom)
   Hi/Low prototyping (HTML/CSS/JS/AXURE/VISIO)
   Wireframes
   Functional UI specification
   Heuristic evaluation


User Centered Design (UCD) Process

Understand & Define


Methods used
   Current Task Analysis
   Furture Task Analysis
   Problems and Opportunities
   User Interviews
   Understand Constraints
   Business Objectives
   User Types
   Competitor Analysis
   Heuristics Evaluation

Deliverables
   Customer Journeys
   Customer segments
   Customter Feedback
   User Personas
   Storyboards
   Concept Models
   Heuristic Report

Ideate, Prototype and test


Methods used
   Paper prototype
   Low Fidelity
   High Fidelity
   Information Architecture
   Usability Testing





Deliverables
   Wireframes
   Usability goals
   Interactive Prototypes
   Conceptual Flows
   Site maps

Supporting project


Methods used
   Design Discussions
   Style guides
   UI Patterns
   Latest Industry Trends






Deliverables
   Interaction flows
   Visual Designs
   UI Functional Specs
   Analytical Requirements

Validate


Methods used
   Post Usability testing
   Retrospectives








Deliverables
   Analytical results

UCD Deliverables Path

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Portfolio

All of Work is protected by a Non Disclosure Agreement (NDA) and is confidential. Please get in touch with me using the contact form below.

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